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Super bowl is a famous thing in the US. It is the championship game of National Football League  or NFL, the highest level of professional American football in the United State. Big companies spend millions of dollor for advertizing there brands in this season. But this year there was a twist. Social media invaded the much-anticipated and high-cost Super Bowl advertisements this year, allowing consumers to engage in an interactive conversation with the companies advertising.

Social networking tools provide measurable media through which consumers can pass along commercials, sharing videos or discussing a particularly memorable commercial, while businesses gauge the impact of their advertisement. Good Super Bowl advertisement, and subsequent social media efforts, can help guide future online advertising efforts, according to the report. With millions of users who can help pass an advertisement along for free, social media has emerged as a perfect complement to a successful advertising campaign.

When you are able to draw in potential customers to your Facebook page or add them to your Twitter list, you essentially set up a channel where you can send as many ads to them as you like," the report explains. "So that 3 million dollars for one ad turns into many ads for free over the long haul. On top of that, you can have your fans telling their friends online through Facebook shares and Twitter retweets. Its like having a free advertising sales force."

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