Here are some of the most important do’s and don’ts of social media marketing.- Do not try advertise but ENGAGE: People come to Facebook to socialize, to be amused, and to get some useful info, but almost nobody comes deliberately to buy something. To reach people on FB, you need to grab their attention by giving them something they need. Like something for free!!
- Give a free Demo: Its always great to offer your product for them to use. FB’s sharing tools to give them a taste of how great that something is, rather than just telling them about it. Good thing about social media is that it creates a two-way connection — an opportunity to build a stronger bond with your potential customer/future customers.
Talk less—listen more: Since social media creates a two-way connection: an opportunity to build a stronger bond with your potential customer by listening to what they have to tell you and responding to them directly. In a world where customers who try to contact companies are routinely greeted same old IVR, good communication is a killer app. If fans know that you listen to them, then it can do wonderful things for your web-traffic.j
- Respond in time: You should never create a FB page and forget abt it. You should visti your site and do respond to comments and questions on time. You should not let the customer think that they are talking to a wall. Response to there comments will decide if they are going to visit your site again.
- Let them vent: A good customer service manager told me that, every time a customer come to complaint they come to vent there frustration. And they want someone to listen to them. If you really listen to them carefully, you can win them back. If you give people a sympathetic ear, acknowledge their frustration, and demonstrate your desire to make things better, I am sure they will come back even if your product sucks!!
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